During the ITCC Fall Meeting in October 2025, members gathered during the Value of Certification workshop to discuss how IT certifications have impacted business outcomes within their organizations. The conversations highlighted how the value of IT certifications spans across many audiences — customers, partners, individuals, and internal teams — ultimately driving stronger product adoption, reduced support burdens, and higher revenue. Members agreed that across every stakeholder group, certifications consistently correlate with measurable operational improvements including fewer technical issues, streamlined hiring, more effective implementations, and stronger ecosystem engagement.
Using the discussions and experiences shared during that session, a small work group put together a new resource, Business Outcomes and Certification Audiences. This resource captures the insights members communicated about the impact of IT certifications on business outcomes across diverse audiences.
Members can use this resource to:
- Advocate for Certification Investment: Use the audience-specific outcomes and recommended actions to advocate for certification investment with internal stakeholders, partners, and customers.
- Strengthen Strategic Planning: Incorporate the business outcomes and actions into your organization’s certification strategy, program development, and enablement initiatives.
- Communicate Value Across the Organization: Share relevant sections with cross-functional teams (e.g., sales, enablement, partner management, education) to align certification goals and drive measurable results.
- Tell a Story: Leverage the business outcomes and recommended actions to build compelling narratives for executive briefings, marketing, and community engagement.
At ITCC, we know that IT certifications serve as a strategic growth engine, improving customer success measures, deepening ecosystem stickiness, and creating a measurable competitive advantage across the technology lifecycle. As certification adoption expands, so does revenue, product preference, partner investment, and workforce capability — reinforcing the certification program as a business-critical asset. We hope our members will put this valuable new resource to work in their organizations.
Strategic Plan
This work supports the goals and objectives outlined in our strategic plan, specifically Goal 2: Value – Champion the value of IT certifications by demonstrating their relevance and transformative impact on organizations, candidates, and the global community; Objective 2.2: Evangelize how certifications have impacted business outcomes.
